3.2 Health Promotion Theories
Examples of Theories and Models Used in Health Promotion and Disease Prevention Programs
Ecological Models
- These models consider the interplay between individuals, their environments, and social systems. They emphasize the impact of social, economic, and cultural factors on health behaviors.
- Ecological models help us understand how various levels (individual, interpersonal, community, and societal) influence health outcomes.
The Health Belief Model
- This model focuses on an individual’s perception of health threats and the likelihood of taking preventive action.
- Key components include perceived susceptibility, perceived severity, perceived benefits, perceived barriers, and cues to action.
Stages of Change Model (Transtheoretical Model)
- This model describes how people progress through different stages when making behavior changes.
- The stages include precontemplation, contemplation, preparation, action, maintenance, and termination.
Social Cognitive Theory
- Social cognitive theory emphasizes the role of social influences, self-efficacy, and observational learning in shaping health behaviors.
- It considers how individuals learn from observing others and how their beliefs and expectations influence their actions.
Theory of Reasoned Action/Planned Behavior
A person’s intention to perform a behavior (behavioral intention) is predicted by both
- a person’s attitude toward the behavior
- subjective norms regarding the behavior
Priorities in Health PromotionÂ
Global Health with Greg Martin (2022) Health Promotion[Video] https://www.youtube.com/watch?v=EymMLXah2CA
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