Book Title: Converged Storytelling for Modern Audiences

Book Description

Contemporary mass media storytelling is an immense undertaking, but one well within the capabilities of anyone with enough gumption to try and the know-how to produce great content. This book offers practical guidance on becoming proficient with the written word, audio, video, photography, graphic design, and social media to tell cohesive stories to target audiences. But modern content creators are required to be far more than just skilled with the tools of the trade. We must also use our tools for the good of an audience we know how to find and captivate. We must be aware of numerous internal and external ethical and societal issues with which we have to contend. We must know what “good” looks like. Ultimately, we need to convert our labor into a livelihood. This book addresses the history of mass media, the basics of audience analysis, the industry norms for utilizing every mass media storytelling tool correctly, topic selection, multimedia package planning and construction, and the emerging reality of AI. And, perhaps most importantly, it offers a chapter with powerful advice on career planning and monetization, including links to the career pages of top employers.